Emmy-Award-winning producer Jim Piscitelli joined the Royals as the Producer of Broadcasting in the summer of 2023. In January of 2025, he was promoted to assistant athletic director for broadcasting.

For two years, Piscitelli worked as a freelance sports and entertainment producer throughout the Charlotte region producing engaging content across various platforms for NBC Olympics, Peacock, FloSports, Moto America, ESPN, and FS1. Piscitelli engaged audiences with creative content for the NBC Olympics highlight shows, Tokyo Gold, and Winter Gold, daily on Peacock. In addition, Piscitelli led the production teams for college football, men's and women's college basketball, softball, equestrian, track and field, Premier Lacrosse League, Notre Dame, and Moto America. Piscitelli created and executed all content strategies for The Creator Clash 1 & 2, a YouTube influencer boxing event on Moment House with 100,000 pay-per-view buys.

Prior to working as a freelancer, Piscitelli spent 11 years at ESPN in Charlotte as an associate producer before stepping into the producer role. As the associate, Piscitelli booked talent in multiple cities and planned technical needs to produce the 7Innings Podcast and televised simulcasts for the Women's College World Series. Piscitelli managed the graphics team on four seasons of College Football and four seasons of College Softball.

After nine seasons as the associate, Piscitelli transitioned into the producer role covering college basketball, field hockey, soccer, baseball, and softball on the ACC Network, SEC Network, and ESPN networks. Piscitelli led a team that strategically aligned with corporate, networks, and conference partners. He was responsible for communicating production plans that integrate commentary, graphics, videos, promos, timing, and replay.

Piscitelli received his Bachelor of Arts in computer science from Alfred University before earning a Master of Science in broadcast journalism at Syracuse University. Following graduation, Piscitelli served as an intern for the 2004 Summer Olympics in Athens, Greece before advancing to a production assistant role at ESPN in Bristol, Conn.